Las Vegas, Nevada
November 2-5 2004

For those that donít know, SEMA stands for the Specialty Equipment Market Association. They represent everything that automotive aftermarket companies stand for. From mud flaps to racing engines, SEMA encompasses a billion dollar industry. Their annual private event highlights the people, products and manufacturers that make the automotive aftermarket what it is today. The Website sums it up best:

"The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center. The SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, marine and RV markets. SEMA Show 2004 is expected to draw over 50,000 domestic and international buyers through two million square feet of exhibits. The displays are segmented into 12 sections, and a New Products Showcase features more than 1,100 newly introduced parts, tools and components. In addition, the SEMA show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more."

Being an automotive enthusiast since a young age, I dreamed of attending SEMA ever since I heard about it in the late 90s. From all accounts it sounded like car guy Nirvana. As years passed, I hungrily waited for online updates and television shows that would cover the event. This year would be different. I waited too long, I was going to SEMA in 2004.

Iíve heard that SEMA is popular and you canít see it all in the four days it is held. Sure, everyone says that, but I was skeptical and had to see for myself. Folks, Iím here to say, this is the most incredible automotive spectacle on earth. On day one alone, it had renewed my love of the car hobby exponentially. This is the mother of all events and the sheer volume of products, cars and attendees is mind boggling. After spending a full day moving quickly through the exhibit halls, Iíd only seen 1/8th of what there is to see here.

Already, I have met some of my personal heroes, (who just happen to be legends in the automotive industry,) overheard business deals going down inches away from me, seen with my own eyes, true automotive works of art and have stood in awe at the waves of people that share the same exact passion I do for this hobby. I am speechless.

I hope you enjoy the pictures. There is something in there for everybody. If they seem scattered and out of order, keep in mind I was running around in wide-eyed amazement like a kid on Christmas morning. If you love cars, trucks, racing, whateverÖgo to this event. Make it no matter what. It has turned my whole perspective around.

I am a born again car guy.

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